Nike has recently been experimental with partnerships and the public’s involvement. Collaborations have been bold like Off-White and Sean Wotherspoon. They had campaigns to have people come in to their stores to design their own Air Force 1s in location like Soho NYC. I was so glad Nike brought back some of the most missed releases through a voting system to celebrate Air Max Day. “Nike: On Air” is combining many of their past initiatives to one campaign. Nike called in unique individuals from six major cities around the world to design a Air Max that represents their city. Total of 18 finalists, 3 from each city was selected, and only 6 of these will become a reality. Represent your city!
Voting ends on May 13th 11:59p.m. PST.
Winners will be announced on May 14.
You can vote thru the SNKRS app or HERE.
These are my favorites:
Air Max 98 Metro by Joon Oh Park
Park’s design pulls inspiration from Seoul’s vast underground transit system, referencing its colorful map, metallic railway car frames and safety signs.
Air Max 95 BEC Bodega by Kevin Louie
A fan of efficiency and convenience, Louie drew from the ubiquitous bodega culture of the five boroughs – and the dependable 24/7 bacon, egg and cheese sandwich.
Air Max 270 Kung Fu Soul by Harry Wong
Made to look like kung fu slippers, Wong’s shoes balance the sport’s strong, controlled speed and water-like fluidity.
Air Max 97 London Summer of Love by Jasmine Lasode
Lasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.